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IT Marketing & P.R.

Transforming IT

This is a business discipline that is rarely heard of or used of I.T. but which provides significant benefits to those who want to demonstrate IT business value.

We often see I.T. doing great work with dedicated staff often going "above and beyond the call of duty", but with little recognition from the business.

We often hear the business saying that they don't understand what the I.T. guys are talking about. Or that I.T. "don't understand the business".

We show you how to turn that around by developing and implementing an Internal Marketing and Public Relations strategy.

This is not about "spin", it's quite the opposite.

We ask that you speak honestly about what is being done well and what isn't, and what needs to be done instead.

Using our
Double Espresso approach, we identify your client base and undertake a form of Client Perception Survey to understand their I.T. perceptions, needs and wants.

From this we create client profiles to determine how to deliver the best service.

This also becomes a valuable document for verifying and validating your
Business Continuity strategy, plans and priorities.

Throughout this process we'll be working with your staff to educate them on the importance of "front of house" practices and
the business that is your I.T.

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